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		El nuevo posicionamiento: Lo más reciente sobre la estrategia de negocios #1 del mundo by Trout, Jack Rivkin, Steve Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: México, México McGraw-Hill 1996 Availability: Items available for loan: Sala General - Biblioteca Mariscal Andrés de Santa Cruz (1).
		Las 22 leyes inmutables del marketing by Ries, AL Trout, Jack Material type: Text; Literary form: Not fiction ; Audience: General; Language: Spanish Publication details: México, México McGraw-Hill 1993 Availability: Items available for loan: Biblioteca Zonal Alto Obrajes (1). Sala General - Biblioteca Mariscal Andrés de Santa Cruz (1).

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